LaCroix lawsuit highlights confusion over what “natural” means

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A lawsuit accuses popular sparkling water brand LaCroix of misleading customers by calling its product “natural.” The suit accuses LaCroix’s parent company, National Beverage Corporation, of “using non-natural flavorings and synthetic compounds.” The company denies the allegations. The lawsuit comes as a growing number of foods promoted as “natural” face criticism. Anna Werner reports.

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6 Responses

  1. A la Verga says:

    Fresh out the can.

  2. uknow who says:


  3. Fernando Fernandodando says:

    Everything comes from nature therefore everything is natural. Even plutonium

  4. Jeff Dunnell says:

    Natural cancer causing chemicals,yum

  5. Stewart Tracy says:

    mold and fungus are natural, cow manure is natural but i wouldnt want them in my soda.

  6. Yehudi Menuhin says:

    Europe here: why do these people keep making a noise like "lacroy"?

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